DETERMINE THE MARKET VALUE OF YOUR HOME
This first step is critical to the process and Martha will provide a detailed value analysis based on similar home sales in your market. Martha will get you up to speed on your local market and provide insight into the latest market trends and fluctuations. She has the expertise and resources to make sure your home is priced and marketed properly, producing your best possible outcome. Martha is an expert in determining the true value of properties and recommending a listing price and strategy to maximize your ultimate sale price.
PREPARE YOUR HOME FOR MARKET
Martha will offer suggestions for maximizing the appeal, and value, of your home including improvements, repairs and staging. Her recommendations are thorough and prioritized according to things that will give you the greatest return. She has a large network of contractors to call on for quotes and she’ll manage the work. If you don’t have the time or resources for any projects, Martha will still work her magic by sorting, organizing and staging your home with her collection of staging items.
ATTRACT APPROPRIATE BUYERS
Once your home is ready, Martha will provide the highest level of local, regional and global marketing. This will include everything from hosting broker tours & open houses (in-person or virtually, as appropriate), social media campaigns, targeted online advertising and working her extensive personal network of area realtors to spread the word about your wonderful home!
NEGOTIATE THE WINNING OFFER AND INSPECTION CONCERNS (IF APPLICABLE)
Martha will use proven, smart negotiation strategies based on real experience to create desirable outcomes. Her favorable reputation with Boston-area real estate agents provides a trusted foundation for her strong negotiation skills. Nothing makes Martha happier than capturing a higher sale price than her clients had ever expected!
THE HOME STRETCH
Once there is an accepted offer on the home, Martha will facilitate the details associated with a smooth closing process and make sure that the deal stays on track. Her checklists and first-rate communication with the attorneys, buyer’s agent and her clients ensure that no details are forgotten, including preparing for a successful bank appraisal, arranging for final utility bills, ordering and preparing for smoke/carbon inspection, 6(d) Certificate and a successful final walkthrough.